Blog

Trends change, so for us our biggest and most current fear is staying relevant and also developing new products that can match the success of our Clear Lab series which we are best known for and continues to be our best seller.

I’ve definitely learnt a lot over the past 5 years, and I’ve thankfully reached a place where I no longer fear where my next client might come from or how I’ll pay the bills, which were definitely more of the fears surrounding the startup phase. My current fears are more centred on not following my inner voice, and just doing what everyone expects, or following a predictable path.

As someone who used to work in a desk job before being in the fitness industry, I know how easy it can be to fall into that trap of being too tired from sitting down all day to be able to exercise, but it really is so important not only for the body but for the mind as well.

Have a bath! I’m not being cliche here. But to be honest, I used to hate baths, or relaxing of any sort. I got bored and irritated and just wanted to get out straight away. I got my hands on your soaks and forced myself to try it again, and now I absolutely I love it. It’s my ritual once a week when my partner wants to watch the football. I look forward to being able to sit still, drink a wine or tea and read a book in the bath.

After what felt like years of searching and trying different natural deodorants - sprays, roll ons, those crystal rocks, you name it I tried it - I struggled to find one that was actually natural and that actually worked. So in 2014 I started making my own! 

One might think that after co-founding the insanely successful mens grooming company Uppercut Deluxe, and then exiting to take move in a different direction, that Ellen Newman might be done with the entrepreneurial life. But this was not the case for the creative founder, who saw a need for an all natural and toxin-free balm that could be used anywhere! Enter The Great State, a true multi-tasker. 

If you haven't heard of Flaunter, you can thank us later.  This incredible Sydney-based company is disrupting the public relations industry in Australia in the best way possible. Making it easy for small to medium sized brands (like us!) to have a direct link to print and online publications, bloggers and newspapers, once only accessible through a traditional PR agency. 

Powerhouse natural cleaning products brand Murchison-Hume marries practicality, safety and style, which is a testament to L.A Based founder Max Kater. After Soak Society launched on Murchison-Hume's online shop earlier this year, we were curious to find out more about the woman that was at the forefront of the trend towards eliminating toxins from home cleaning products.

{SIMPLE as that} is an affordable, all-natural, vegan, Aussie made skincare brand using the fewest ingredients possible to promote natural beauty. I’m a pharmacist and for the last 10 years I’ve been formulating customised skin preparations for clients so it just made sense one day to turn that passion and knowledge into formulating more mainstream organic and natural beauty products and as a result, {SIMPLE as that} was born.

Want to know why we love using this mineral-rich French sea salt in our weekly me-time routines? We thought we'd share some information on one of our favourite ingredients that goes into all our Wellness Soaks and why it's so amazing for our bodies!

There's no denying that a long soak is one of the most relaxing me-time activities out there. But what happens when you get in the tub and start to crave a snack or refreshing drink? Be prepared, we say!

Teigan Lindley, a 24 year old entrepreneur with a passion for everything bridal, has just returned from London and opened up a new shop in Mooloolaba for her collection - Wolff and Bone Bridal. Wolff and Bone is "boho luxe with an edge", offering couture and made to measure formal wear. We got 5 minutes with the Teigan to ask her a few questions, check it out!